Mission Statement

Obaasema is a premier lifestyle, fashion and beauty magazine for the modern African woman. It is dedicated to celebrating, empowering and inspiring the African woman through productive channels, while providing exclusive, objective, independent, unbiased, real-life reporting in generous measure on all of its pages.     

Obaasema magazine holds pride in its hard-earned reputation for pursuing the neglected target audience, that is, the African woman, as well as capturing the nuances that inform and affect her life. Obaasema continues to seek and celebrate the modern African woman’s every moment, providing her with essentials needed for emotional and spiritual growth, while also encouraging her to take constructive steps towards obtaining her goals in life.

The literal translation of Obaasema is “Ideal Woman” in the Ghanaian language, Twi. Just like its meaning, Obaasema magazine encourages its readers to strive to be “The Ideal Woman.”    

About Obaasema, Inc.
Obaasema, Inc. (OI) is a media company founded in 2006 in Philadelphia, PA. It launched its first subsidiary and flagship publication, Obaasema magazine, electronically on June 15th of the same year with the primary purpose of becoming a one-stop-get-it-all feature and news resource with quality content that sought to celebrate, empower, entertain and inspire African women in the Diaspora and back home. Today, Obaasema serves readers in America, Africa, Europe, Canada and Australia and continues to grow. After 24 months of successful on-line presence, its electronic vision was translated into print (published quarterly) and officially launched on July 10, 2008, garnering overwhelming response from its readers.